Elevate the BMW's value by strategically leveraging virtual goods to captivate and engage Gen Z consumers.
Visual & Creative Art Director Lead
(24 Team)
Role:
BMW Virtual Goods will allow to live the dream with exclusive merchandise that represents the iconic brands, paired with unique NFTs. Embrace the fusion of luxury, innovation, and digital artistry in collections today.
Year:
2023
Role and Responsibilities
Lead Visual & Creative Art Director (24 Team)
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Led collaborative BMW SCADPro’s entry into the virtual goods market, focusing on NFTs and achieving a 15% competitive advantage by aligning product offerings with target audience preferences and business goals.
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Developed and implemented a comprehensive virtual goods system for BMW. This system ensured seamless integration with existing infrastructure and business processes.
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Facilitated developing and managing creative and visual components for virtual goods targeting Gen Z, fostering innovation to increase brand engagement.
This project is under NDA. Reach out for more details!